For over 20 years, CHERVON has earned its reputation for continuous innovation within the power-tool industry. The outbreak of COVID-19 saw e-commerce websites and retail stores losing record-breaking traction and sales. And EGO, a CHERVON company, was gearing up to launch a complex product to the market. CHERVON's Director of Marketing Stephen Glaesman sought a more interactive experience a step higher than the classic product images. That’s where we came in.
CHERVON partnered with us to create an engaging, immersive and most importantly interactive product experience for their customers using Virtual Photography and AR.
"Epigraph stepped in and showed a lot of their capabilities. Not just in AR, but in the quality that goes into the 360 product spinners, which are much higher quality than some of the other stuff I've seen in the marketplace." - Stephen Glaesman, Director of Marketing, Chervon
Customers can now view and interact with this luxury lawnmower in real-time and in their own space, all without visiting a physical store.
A global provider to the power-tool, outdoor power equipment and related industries.
Power tooling and equipment
EGO and CHERVON were able to pique interest during pre-launch, which is key when pushing a new luxury product to their marketplace. AR and 3D allowed CHERVON to stay above the competition during a time when most retailers were struggling.
While launching a new luxury product during a national pandemic wasn't ideal, leaning on their investment in augmented reality and 3D has already paid off for CHERVON and EGO, said Glaesman.
The Z6 product augmented by our 3D experience produced the following engagement statistics:
