Selling modular furniture online presents a unique challenge — endless possibilities but complex shopping experiences. Neighbor’s catalog was no different.

With dozens of layout, fabric, and arm/leg combinations; customers struggled to visualize their perfect setup, which led to hesitation and dropped carts despite their strong interest in the product itself.

Epigraph worked closely with Neighbor’s design and product teams to translate modular logic into a real-time shopping experience. The output was an immersive 3D Configurator that showcased every combination of their product in photorealistic detail.

Starting with the Bluff Collection, and quickly expanding to more collections, here’s what was built:

• Layout builder with dynamic logic for arms, legs, and corner pieces
• Fabric swatches inspired by Neighbor’s actual material samples
• Pre-configured layout shortcuts
• Full Shopify integration, ensuring a seamless path to checkout
  
• Real-time AR support 
  

Neighbor found that with the added ability to fully customize, plus the quick-add pre-configured sectional options, that engagement was up, average order value was up, and shoppers were more confident in their purchases.