Case Study
Shopping Modular Furniture with 3D Configurators
Neighbor, a leader in sustainable outdoor furniture, has boosted conversions by 7x after empowering shoppers with Epigraph’s immersive 3D Configurator.
Outdoor & Modular Furniture
3D Configurator
+100% Conversion Lift
Challenge
Modular furniture is flexible but complex.
Selling modular furniture online presents a unique challenge — endless possibilities but complex shopping experiences. Neighbor’s catalog was no different.
With dozens of layout, fabric, and arm/leg combinations; customers struggled to visualize their perfect setup, which led to hesitation and dropped carts despite their strong interest in the product itself.
Solution
Dream it, build it, view it in your space.
Epigraph worked closely with Neighbor’s design and product teams to translate modular logic into a real-time shopping experience. The output was an immersive 3D Configurator that showcased every combination of their product in photorealistic detail.
Starting with the Bluff Collection, and quickly expanding to more collections, here’s what was built:
- Layout builder with dynamic logic for arms, legs, and corner pieces
- Fabric swatches inspired by Neighbor’s actual material samples
- Pre-configured layout shortcuts
- Full Shopify integration, ensuring a seamless path to checkout
- Real-time AR support
Results
More qualified, confident shoppers.
100%
Conversion Lift on PDPs with the Configurator
3x
more time spent engaging on the site
7x
conversion rate for engaged shoppers
Results
More qualified, confident shoppers.
+100%
Conversion Lift on PDPs with the Configurator
3x
more time spent engaging on the site
7x
conversion rate for engaged shoppers
Providing the tools for customers to be able to build and buy a sectional completely customized and tailored to their needs has been a game changer. Epigraph's 3D Configurators helped turn our modularity from a challenge into a conversion-driving feature.
— Nick Arambula, CEO, Neighbor
Conclusion
The future is bright.
Neighbor continues to expand its use of 3D Configurators to new collections; each launch made faster by reusable logic and tooling.
Not every page visitor uses the configurator, but those who do have accounted for a disproportionate share of revenue. What started out as a tool to increase conversions has become a magnet for the brand's best customers.
