Company
Case Study
Visual Innovation Meets Luxury: How Thermasol and Epigraph Simplified Custom Sales
A collaboration that transformed a manual sales process with an immersive 3D customizer, resulting in 9x the conversions for engaged sessions and an easier way for customers to buy.
Wellness and Fitness
3D Configurator
Up to 9x Conversions
Challenge
A high-end product line with high-stakes complexity.
Thermasol is known for its customizable luxury steam showers, with systems that involve generators, controls, finishes, and dozens of accessories. The customization is a core selling point, but with it came real friction.
For shoppers:
- Hard to visualize how all components work together
- Confusing package differences
- Uncertainty around sizing and compatibility
- A long decision cycle, even for high-intent customers
For showrooms and sales reps:
- Manual package-building took too long
- No visual tool to guide homeowners during live consultations
- Frequent back-and-forths to confirm specs and compatibility
- No easy way to send take-home quotes with visuals
Solution
A guided, immersive buying experience worthy of a luxury brand.
Epigraph partnered with Thermasol to create a fully interactive 3D Steam Shower Package Builder that transforms custom steam shower setup into a simple, confidence-building journey.
What we built together:
- Package-first guided flow to ensure required components are always included
- Real-time 3D visualization that updates with every finish, control, or accessory
- Interactive hotspots to help shoppers understand each product’s function
- Instant PDF & CSV exports for quotes, printouts, and take-home details
- Native PDP integration with “Find a Pro,” and “Schedule a Consultation”
- Scalable logic that Thermasol can reuse for future packages and product lines
The result is a luxurious, intuitive shopping experience that mirrors the craftsmanship and attention to detail behind every Thermasol product.
Results
More engaged, confident viewers.
9x
conversions for engaged viewers
172%
Higher Engagement Rate
3/4
Viewers Engage
Results
More qualified, confident shoppers.
+100%
Conversion Lift on PDPs with the Configurator
3x
more time spent engaging on the site
7x
conversion rate for engaged shoppers
We recently put out a survey for our dealers and showroom partners and we’re getting lots of love and appreciation on our configurator… it’s such a great tool.
— Rachel Bragg, Senior Brand Manager, Thermasol
Conclusion
Interactive design that converts.
Thermasol’s 3D Builder turned a high-touch, consultation-heavy sale into an intuitive, self-guided experience. Shoppers can now independently size, customize, and confidently purchase their entire system with clarity, while sales reps can guide conversations with polished visuals and instant quotes.
The result is a smooth, refined path to purchasing luxury wellness in a way that aligns with the way shoppers feel most comfortable buying.
