Company
Greenbrier needed to sell the expansion before it existed. Its Priority Program asked future residents to put down deposits based on visuals alone, and the conversion seminars were set for mid-June. Printed renderings had to be ready for the sales binders before that.
The bar was high. Another studio had produced the visuals for the community's first expansion, and Greenbrier's marketing lead set the brief plainly: "We need to make ours even better."
Client
Greenbrier Development
Vertical
Senior Living
Size
216,000 sq ft · 81 apartment homes
Timeline
12 weeks
Film
Drone footage of the existing campus with the new building composited in
Site exteriors
No items found.
Sold before it was built.
Most buyers already knew the campus. Seeing the new building in real drone footage, beside the gardens and walkways they walked every day, made it feel like a place they'd already chosen, not a plan on paper.
Amenities
No items found.
Units
No items found.
Approach
We shot drone footage of the existing campus and composited the new building into it, so buyers saw the expansion in its real setting, next to the community they already knew. Stills covered the aerial, the bistro, sky lounge, patio and lifestyle center, plus five rooms of a model apartment.
With the architect, interior designer and Greenbrier's team all giving feedback, we ran every review through one tool on a three-day turnaround: two draft rounds and a final approval. The renderings were print-ready for the binders, and last-minute fixes to the animation were turned around within a day.
Results
The expansion was 70% presold in 13 days, with 57 deposits.
Greenbrier has since brought Epigraph two more senior living expansions, The Outlook at Windhaven in Plano, TX, and Marquette in Indianapolis, the second scoped directly on the Presbyterian Village North package.
Things are going well, people are loving what they are seeing!
Ames Allen
,
FVP of Marketing
,
Greenbrier Development
70%
Of homes presold
13
Days to get there
57
Resident deposits
