Company
Floyd used Epigraph’s Enterprise Package with a Customized Augmented Reality feature to conduct an A:B test, showing half of site visitors the “View In Your Space” button. Users who interacted with AR spent an average of 3.5 extra minutes engaging with products and were 62% more likely to add items to their cart.
Founded in 2014, Floyd is a leading brand in the modern and contemporary furniture industry. Floyd designs and manufactures products made to be useful, affordable, and desirable. The company was conceived after the founders went looking for modern designs when furnishing their first homes but weren’t able to find pieces they liked at a price they could afford.
Since inception, the company has grown to over 9 figures in revenue, serving both the commercial and residential markets. Even at scale, the company still designs and prototypes everything in-house, giving them a unique, cutting edge aesthetic. The company operates a few retail stores but the vast majority of sales are driven by e-commerce.
The company’s catalog spans hundreds of different styles, many available in multiple colors, textures and finishes. This diverse selection of vibrant colors and textures is fantastic for consumers, but creates a challenge for photography: studio lighting that works well on one shade may alter the hue of another.
An additional challenge is space planning. Many online customers struggle with translating online product details and visualizing that product in their own space.
If an item doesn’t look or fit the way a consumer expects it to, the company is left with a disappointed customer and an expensive, intensive return process.
Floyd implemented Epigraph’s augmented reality and a 3D configurator solution to allow site visitors to view photo-realistic 3D furniture “in their space” and to view different furniture variants (like texture and color) in real-time.
“We have highly complex products, so there were no off-the-shelf solutions that worked for us. So being able to partner with you guys and leverage your rendering capabilities was really nice,” said Prost
Epigraph’s augmented reality solution deploys straight from Floyd’s website, avoiding the need for a mobile app, which both increases engagement and avoids the cost associated with app development. The customized 3D configurator acts as enhanced content on the specific products’ PDP pages and works in real-time as users browse through various merchandise.
“Our augmented reality is better than anything else on the market for our customer and user base. It really delivers on what our customers desire: having fun and exploring the brand in a new way while increasing AOV as they discover other products,” said Prost.
