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The value of information is conveyed through its presentation. In other words, our ability to retain and recall details, and rank their relevance, can be directly influenced — or enhanced — by the experience of acquiring that information. Rule number one of any presentation is: showing is more effective than telling. For products with features and functionality worth talking about, our 3D Product Tour solution is the perfect way to add a layer of wow-factor to your words.
Once customers click on a hot spot, it’s hard to resist clicking on the rest.
Where customers might skim over a series of bullet points, a Product Tour invites them to unlock that information by directly interacting with the 3D product itself via hot spots. Suddenly, instead of skimming, there’s an element of surprise and delight as differentiators are discovered, and an air of anticipation as features are revealed. This blend of visual and tangible is what makes Product Tours so endlessly engaging. But more importantly, it helps make your product, and your brand, top of mind.
Typically placed under the fold, ready for someone seeking more details to find it, the Product Tour rewards curious customers with more to explore, taking them on a self-guided trip around the product, and suggesting stops at important and interesting places along the way. And once customers click on a hot spot, it’s hard to resist clicking on the rest.
As a result, Product Tours have a history of boosting engagement rates by up to 375%. And since time spent with a product is a reliable indicator of intent of purchase, it’s no surprise that Product Tours are proven to increase conversions by up to 150%.
